Analytics Marketing

Department

Analytics Marketing

About the Course

Analytics & Marketingcovers thesubjects in line with business needs using data to evaluate the effectiveness and success of marketing activities. The program is integrated with the business analytics in addition to marketing modules.The B-COM (H), B-COM, BBA, MBA with Analytics & Marketing course at Modi Institute of Management & Technology, Kota focuses on the conceptual knowledge in multiple disciplines of analytics and marketing. With Business Analytics, Companies can collect, analyze and understand large data sets to improve Business processes, enhance customer satisfaction, assess and mitigate risk, improve operational efficiency and so much more. Students will be taught to apply analytic tools and techniques to solve business analytic problems and helps in financial decisions of the company.

The Institute of Analytics (IoA) is a professional body for Analytics and Data. IoA is a not-for-profit organization that exists to promote greater awareness, understanding, and innovation in analytics. It provides members with the opportunity to network with other professionals in the industry, to learn about career development opportunities, to share knowledge and expertise, to access Continuous Professional Development programs, and to carry the official designation of membership. IoA is fully supported in its mission by leading organizations in the sector.

Why should you apply for the Programme?

B-COM (H), B-COM, BBA, MBA with Analytics & Marketing course is well updated with industry relevant practices that has been assembled into 10 Modules.
Analytics and Marketing helps the companies in measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI).
Create data-based decision-making models across the organization by leveraging data and experimentation to drive innovation.
Drive business decisions through practical application of an AI-centric operating model.
Analytics & Marketing program helps business make decisions on every front.
Industry designed curriculum that delivers technical excellence and supplements professional Marketing skills.
Students get ISDC Certificate and they are eligible for IOA Membership which is not mandatory.Students can opt out of Associate Membership if they want after the completion of their graduation, post-graduation and Analytics & Marketing course.

What is the Career that one could pursue?

Modi Institute of Management & Technology, Kota is committed to giving students a competitive edge in the job market. Here are some of the job options:

Chartered Advisor
Marketing Analyst
Senior Manager – Marketing
Marketing Analytics Lead
Product / Product / Sales / Marketing / Operations Manager
Process Leader
Consumer Research Lead

Particulars	Actual Amount	Amount For Modi Institute Of Management & Technology Students	Total Amount To Be Paid In Indian Currency Including Tuition & Books Fees	When To Pay?
Training & Support Fees	75,000/-	75,000/-	To be paid to college in 3 installments
			₹ 25,000/-	Before 31st October 2023
			₹ 25,000/-	Before 31st October 2024
			₹ 25,000/-	Before 31st October 2025
IoA Associate Membership (Optional)
IoA – Initial registration	90GBP	90GBP	9,000	To be paid to ISDC, atthetime of admission with 1st Installment only if opted for IoA Membership
IoA Annual Subscription	90GBP	90GBP	9,000	January2024 (To be paid to IoA directly, only if opted for IoA membership)
IoA Annual Subscription	90GBP	90GBP	9,000	January2025 (To be paid to IoA directly, only if opted for IoA membership)
IoA Annual Subscription	90GBP	90GBP	9,000	January2026 (To be paid to IoA directly, only if opted for IoA membership)
Examination fee5*60	300GBP	Waived Off	Nil
Total	₹ 1,41,000/-	₹ 1,11,000/-

Get Dual Qualification: University Degree + Membership From IoA, UK

The Institute of Analytics (IoA) is the Professional Body for Analytics and Data Science Professionals in UK and International. IoA is a not-for- profit organization that exists to promote greater awareness,understanding and innovation in Analytics. IoA is fully supported in their mission by leading organizationsinthe sector.

Key Highlights

The IoA membership may be a gateway to a more successful career in analytics.
Learn the tools like Data Visualization, Machine Learning, Data mining, etc.
5 papers of IoA are exempted from writing IoA examination.
The trainers from ISDC would provide hands on training for each module.
Trains student to understand how organizations make sense of data – a skill that is in growing in demand across a wide range of sectors.
There is currently a shortage of graduates with sound business analytics skills, putting students in a good position to find a job once they graduate.
Skills will be valuable within any organization that collects and uses large amounts of data, in roles such as risk analyst, data analyst and data scientist.
Students could choose to become a business analyst, data analyst, Investment banker within a consultancy firm or government agency, or work in fields such as manufacturing, healthcare or defense.
Students get ISDC Certificate and they are eligible for IOA Membership which is not mandatory. Students can opt out of Affiliate Membership if they want which can be upgraded to Graduate membership after the completion of their graduation & Analytics & Fintech course.

Partial List of Job Roles

Accelerate Your Career ← Prepare To Be Different

Modi Institute of Management & Technology

B-COM (H), B-COM, BBA, MBA with Analytics & Marketing

Frequently Asked Questions (FAQs)

Analytics & Marketing – IOA and CIM

1. What Is IOA & CIM?

Institute of Analytics (IoA) is the Professional Global Body for Analytics and Data Science professionals in UK and International.

The Chartered Institute of Marketing (CIM) is the professional body for Marketing was founded in 1911.

For more details: https://www.ioaglobal.org/ | https://www.cim.co.uk/

2. When can I begin the Analytics & Marketing certificate program?

A student can opt for the Analytics & Marketing Certification post their plus two.

3. What is the benefit I get if I by doing Analytics & Marketing along with my college studies?

In house training
» Saves time
» Saves money
» Dual qualification (Degree + Professional Qualification)

4. How long does it take to complete the Analytics & Marketing certificate?

It takes a minimum of 2 to 3 years to complete the course along with your regular studies.

5. What are the Modules covered in the Analytics & Marketing course?

The course is updated. We have incorporated what the Corporates look for in the 10 Modules.
Module 1 – Programming for Managers
Module 2 – Data Visualization
Module 3 – Machine Learning
Module 4 – Data Mining
Module 5 – Text Analytics
Module 6 – Introduction to AI for Business
Module 7 – Brand Management and Marketing Communications
Module 8 – E-Marketing and Digital Business Strategies
Module 9 – International Marketing and Strategy
Module 10 – Digital Customer Experience

6. How many papers does a student have to clear for the certification?

All the 10 Modules of Analytics & Marketing will be assessed by ISDC trainers after the completion of every module in the University.

7. Where will the training, delivery mode for Analytics & Marketing takes place?

The programme will be delivered by qualified and competent faculty and Industry professionalsin the campus of the College/University with the use of desktop or laptops.

Modules	Hours
Programming for Managers	50
Data Visualization	50
Machine Learning	50
Data Mining	50
Text Analytics	50
Introduction to AI for Business	40
Brand Management and Marketing Communications	40
E-Marketing and Digital Business Strategies	40
International Marketing and Strategy	40
Digital Customer Experience	40
Total	450 hours

8. How many credits is theAnalytics & Marketing certificate program?

All the rights are with the University and their prescribed norms.

9. What is the career scope of a B-COM (H), B-COM, BBA, MBA in Analytics & Marketing?

B-COM (H), B-COM, BBA, MBAstudents with analytics & fintech certification are eligible for roles such as Commercial/Business/Financial/Risk Analyst, Process leader,Research analyst,Marketing analyst etc.

Career Profiles/Options:

Commercial/Business/Financial/Risk Analyst
Chartered Advisor
Quantitative Analyst
Business Consultant
Digital Transformation Consultant
Product Designer
Research Analyst
Senior Manager – Marketing
Marketing Analyst
Process Leader
Consumer Research Lead
Marketing Analytics Lead
Product/sales/Marketing/operations Manager

10. What is the average salary someone holding a B-COM (H), B-COM, BBA, MBA in Analytics & Marketing earns?

The average package for a graduate starts at INR 4-5 lakhs per annum and depends on the industry.

11. What are the career opportunities for an Analytics & Fintech Professional?

The Degree holders will have amazing employment opportunities in India and abroad. Students can make rewarding careers in the field of marketing services, product development, customer support and government services as well with very good packages.

12. What are the membership benefits of IOA?

Membership of the Institute confers professional recognition of your standing in the industry, allowing the use of the designatory letters. Benefits of membership include:

Use of the official designation of theInstitute
Invitations to the entire Institute’s networkingevents
Access to our Continuous Professional Development programmes and OnlinePortal
Invitations to our regular Institute Breakfast Briefings where industry experts sharetheir insights, knowledge andexperience
Access to our job opportunities page, exclusive tomembers
Invitations to our Annual Conferences and RegionalConferences.

13. Is there any hidden pricing other than mentioned in the students hand out?

No extra charges.
There might be slight changes in IOA fee component/ exchange rate variation etc.
IOA fee is as per the discretion of IOA and is subject to change.
For fee refer to the attached document

14. If I have any queries regarding the course whom should I connect?

Name: Piyush Sharma
Mobile: 9606978663
Email: piyush.sharma@isdcglobal.org.uk

Analytics Marketing

Department